CAB, the national voice of Canada's private broadcasters, brings the perspective of broadcasters delivering local news, information and entertainment to communities across the country.
CAB's membership strengthens Radio Ready's international efforts to ensure broadcast radio remains accessible, prominent and discoverable as car dashboards become increasingly digital. While radio remains a leading choice for in-car audio, increasingly complex dashboards risk making it harder to find and use.
The announcement also reinforces radio's wider public value, from supporting local language and culture to delivering trusted information during emergencies. This is particularly relevant in Canada, where broadcast radio forms part of the national public alerting system, highlighting the importance of maintaining straightforward access to radio in vehicles.
CAB follows recent additions to Radio Ready, including the US National Association of Broadcasters (NAB), further broadening the coalition’s representation in North America.
Kevin Desjardins, President and CEO, Canadian Association of Broadcasters, commented:
“Radio plays a vital role in the daily lives of Canadians; it keeps people connected to their communities, reflects our culture, and provides trusted information when it matters most. During wildfires, severe weather, and other emergencies, Canadians rely on free, local radio as a dependable source of timely updates. As car dashboards become more complex, protecting straightforward access to radio is essential to preserving that public service. By joining Radio Ready, we’re adding Canada’s voice to a global coalition committed to ensuring drivers can continue to easily find and use radio, and to safeguarding the role it plays in keeping Canadians informed and safe.”
Tobias Nielsen, CEO, Bauer Media Audio Denmark and VP Strategic Partnerships, Bauer Media Group, added:
"Ensuring audiences can continue to easily access radio as the in-car experience evolves is an important priority for broadcasters. The global support behind Radio Ready is a strong statement about the importance of securing a future where radio remains accessible and prominent in cars. We’re pleased to welcome CAB and to see the initiative continue to bring together perspectives from across the international radio community.”
